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The most exciting football season is back this year! It is a great period to keep your profits rising and raise awareness for your brand, especially if you own a restaurant or bar. Keep the crowd coming and entertained with these 4 tips. 
 

Host giveaways

Host giveaways

Freebies for everyone! Giveaways can also be an engaging way to draw your crowd and keep them interested for as long as you can. Create fun games like beer pong and dart competitions. When patrons gather their friends for a round of games and entertainment, the abundance of cheers and laughter is the best way to attract more customers. 

Come up with promotions

Come up with promotions

Bring on the promos! Create a limited-edition menu to attract customers with exclusive house pours, drinks and food specifically catered to a football theme. For example, have 1-for-1 football-inspired mocktails during extended happy hours. 

Keep it buzzing

Keep it buzzing

As this season will be filled with football fanatics spending late nights almost everywhere, maintain your crowd’s energy at a high level. Keep the television and music switched on most of the time and have decorative lights all over the premises. The upbeat music and bright lights can attract customers from a mile away.  

Have competitive events

Have competitive events

With F&B businesses all around us, keep things fresh and entertaining with competitions for local chefs and bartenders. Invite them from across the country to participate in friendly matches and events with one another. Have them create football-inspired food and beverages that are interesting enough to keep people coming back for more.

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