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1 March - 5 April 2023


The purpose of this Contest is to engage with MalayQSR (Malay food operators) during the season of Ramadan, rewarding them with amazing prizes that will help to elevate their business to the next level;


Open to all Malaysian citizens with a vaild National Registration Identity Card

Min age: 18;

Country of residence: Malaysia;

Other: Entrants must own/ operate/ work at a food and beverage outlet that sells Malay food. Entrants must also use the Organiser’s products in their selling menu;

In the event that an entrant is younger than 18 years of age at the date of participation, the entrant is required to obtain written consent from his/her parent/guardian before joining this Contest and upon request by the Organiser will be required to present the same


Phase 1:

Step 1: Create a slogan in under 10 words, the word Knorr must be used in the slogan

Step 2: Submit the created slogan via the readily available Facebook/ Instagram contest form

Phase 2:

Top 30 Entrants will be contacted to submit a second round of entries. The contact will be made by Rhingle (the “Agency”) appointed by the Organiser to manage the Contest via call/ SMS/ e-mail. In this second phase, Entrants are requested to:

Step 1: Create their signature Ramadan dish

Step 2: Take a photo of their signature Ramadan dish and share it back directly to the Agency


1. 3 Grand Prizes: Influencer visit by Puteri Sarah Liyana;

2. 20 Consolation Prizes: Siti Khadijah Telekung Modish (garments in random colours)

*Influencer will visit the location of the MalayQSR, providing a free shout-out of the business on the influencer's social media account (Instagram) via 1x short form video (reels) and 1x posting; 


Phase 1:

Entrants will be judged by the Organiser’s team on the following criteria:

Creativity: Does the slogan contain a creative word play of the brand, Knorr?

Uniqueness: Does the slogan offer something unique that is not easily replicated by others?

Original: Is the slogan different from other slogans submitted by Entrants in the Contest, does it stand out?

The criteria will be weighted accordingly: creativity - 40%, uniqueness - 40%, original- 20%

Phase 2:

Entrants will be judged by a panel of the Organiser’s chefs on the following criteria:

Creativity: Does the dish showcase creative development through an appropriate use of ingredients?

Appearance: Is it pleasing to the eye? Does it look appetizing? Does the dish have a balance profile of colours and textures?

Execution: Are recipes in line with what is usually offered during Ramadan?

*Traditional Ramadan dishes in Malaysia are: roti john, murtabak, lemang, etc.

The criteria will be weighted accordingly: creativity - 40%, appearance - 40%, execution - 20%

The judges will give a score out of ten for each criterion, ranging from 1 to 10 with 1 being poor, 10 being excellent;

Method of allocation where multiple Prize(s): Entrants with the best scores will be awarded with the 1st prize, followed by the 2nd and 3rd.

The following 20 Entrants with the highest scores will be eligible to the 20 consolation prizes.;

Basis of re-allocation if a Prize is not claimed: If the Prize is not claimed by the primary Winner, the Prize will go to the next Entrant with the highest scoring points;

Tie-breaker (if required): Not applicable;


Method - Winners will be notified via call, e-mail and SMS;

Timing - 30 days from the Closing Date;


Method - Winners can claim the prize by reaching out to the Organizer via e-mail. The Organizer will be responsible for delivering the Prizes to the respective Winners;

Timing - 30 days from the date of Notification of Winning;