A must-have for today’s modern F&B enterprise, never underestimate the power of social media. For starters, setting up a Facebook page could be the ideal alternative compared to creating a full-fledged business website. Not only does it have the same basic features, but Facebook also allows you to easily share real-time updates to potential customers. Once you have a grasp of managing your own page, blasting out targeted Facebook ads are your next best bet to maximise reach to the right audience.
Instagram is also another powerful platform - use it to interact with your target audience by posting up attractive and ‘gram-worthy’ pictures. Think of it as a tool to share your menu online - the more appetising it looks, the higher your chances are for a potential customer. Food operators can also consider re-gramming customers’ snapshots, which establishes your restaurant as a down-to-earth brand that interacts with their diners. Don’t be afraid to utilise hashtags and trending topics to maximise audience reach.